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Press Release

GWP_0804_thumbnailIt may be coming up to Christmas time but at Blue Route Mall, there’s so much more to celebrate than simply the festive season. While other centres may have undergone refurbishments over the years, Blue Route Mall’s redevelopment has been no ordinary transformation – it has been an evolution from the ground up. What once was a floor area of 48 000m² is now an extraordinary 56 600m², designed to perfectly meet the needs of the surrounding community, and home to over 120 of the country’s most popular retail and entertainment venues. Add to this a new Ster Kinekor 3D complex, as well as a stylish food court with panoramic views of the nearby Constantiaberg landscape, and you have a centre that not only meets the original vision of the project, but exceeds it.

Since its grand reopening on 29 March 2012, Blue Route Mall has undertaken to make the move from the old mall to the new as seamless as possible. While final touches were being made to the newly refurbished centre, business took place as usual in the original mall – this innovative approach ensuring a stress-free transition for shoppers.

Always a concern for customers, increased parking was made a priority. The on-grade parking area is now open with ample, free parking available along with the current undercover parking. Set to be fully complete in January 2013, the additional undercover parking area promises the utmost convenience for visitors. And with this final construction phase drawing to an end over the coming weeks, landlords Fountainhead Property Trust are proud to offer loyal shoppers a centre they will love returning to, time and time again.

While the infrastructure of the new mall may be nearing completion, Blue Route Mall is still continuing to innovate and improve on its service offering. Christmas shopping will be a hassle-free pleasure for customers this year, as Blue Route Mall is extending its trading hours, from 14 December, specially to accommodate increased demand. Moreover, in response to shoppers’ requests, from 26 December onwards Blue Route Mall will stay open for longer on a permanent basis, trading from 9am to 7pm, Mondays to Saturdays, and 9am to 5pm on Sundays and public holidays. And to ensure a relaxing shopping experience from start to finish, Blue Route Mall has also instituted a complimentary shuttle service, providing easy access between the mall and its parking areas – a welcome respite for weary feet.

The redevelopment of Blue Route Mall has not been a rapid one – but then nothing worthwhile ever is. Rather it has been a steady, considered process, with extreme attention to detail, and the needs of customers top of mind at all times. The result – a centre built to world-class standards, offering its shoppers the very best in retail and lifestyle venues, and the ultimate in convenience, comfort and innovation. There simply is no better place to shop in the Southern Suburbs than Blue Route Mall, and the hordes of customers streaming through its doors on a daily basis bear testament to this.

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