You’ve heard of Secret Santa, but have you heard of Senior Santa? This year Blue Route Mall will be giving shoppers the chance to play Santa for seniors by giving gifts and giving back to the elderly over Christmas.
Inspired by the popular Santa Shoebox initiative, the Senior Santa Shoebox also aims to spread joy over the holiday season, in this case to the elderly. A largely forgotten sector of the community, thousands of seniors are left ignored and abandoned in homes, with little to no social contact – a situation that can often result in abuse and neglect. The Senior Santa Shoebox aims to redress this imbalance and to show the elderly that they continue to be worthy and valued.
Maintaining its long-standing commitment to the community and to charitable programmes, Blue Route Mall will be taking part in the Senior Santa Shoebox initiative by packaging and delivering 120 shoeboxes to the residents of Lotus River Place, and 125 boxes to the residents of Lilyhaven Place in Bonteheuwel. One of the CPOA’s welfare homes, Lotus River Place is the only home in the Western Cape with dedicated Alzheimer’s and Dementia wards, and where residents can be cared for on a state pension. Similarly, Lilyhaven Place provides 24/7 frail care and therapeutic activities to its residents, in an area of Cape Town that is sorely neglected and in need of support.
In order to make this Christmas a special one for the residents of Lotus River Place and Lilyhaven Place, Blue Route Mall is encouraging all shoppers to participate in the Senior Santa Shoebox initiative by way of a small donation. From food items like juice boxes and packets of biscuits, sweets, and crisps, to toiletries like shower gel, face cloths, deodorant, soap, shampoo, body lotion, toothpaste and brushes, and fun gifts like playing cards, lipstick, notebooks, crossword puzzles, plastic cups and mugs, scarves, and more, any and all small thoughtful gifts will be welcome.
Appropriately, the Senior Santa Shoebox drive will be launching on 1 October, this year’s International Day of Older Persons. To take part, simply purchase your gifts at any time from 1 October to 15 December, and drop them in the donation box at the Guest Relations Desk on the first floor. Once all donations have been collected, Santa and his elves will package the shoeboxes and deliver them to Lotus River Place and Lilyhaven Place on 18 December in time for their annual Christmas parties – and we’re sure that the smiles will be something to see!
Christmas is the season of giving, and there’s no greater gift than to spread joy and hope over the holidays, and every day. Join us this year in doing just that, and be a Santa to a senior this Christmas with Blue Route Mall.
Promotion runs 1 October to 15 December 2018. Visit www.blueroutemall.co.za for more information.